Are Fraud-awareness Campaigns Effective? Measuring the effectiveness of fraud-awareness campaigns and proposing recommendations for enhancing it
In a column published in Ideas for India, Camille Boudot of IFMR Lead & Amy Mowl of IFMR Finance Foundation write about the challenges customers face in availing basic banking services in India. The authors draw from their 2014 audit study “Barriers to Basic Banking: Results from an Audit Study in South India” and provide a perspective on why meaningful financial inclusion requires more than just a simple account, proof of ID, and a mobile phone, but in its essence, it starts with providers who are willing to serve low-income customers.
Abstract:
The Indian government is promoting the Jan Dhan Yojana, Aadhaar and mobile banking – or the “JAM trinity” — as the pathway to financial inclusion. But are banks capable or even willing take on their role in this ambitious agenda? Based on a field study in Chennai, this column highlights the range of costs and constraints imposed by banks on customers attempting to enter the formal financial sector.
To read the full column please click here.
